AFL Fact Sheet - Alliance for Gambling Reform

AFL Fact Sheet

2018: Let's get the AFL out of pokies

AFL is a beloved sport in Australia, it brings us all together and that's what we love about it. So we want to see the footy be something every individual and family can enjoy!

But, the AFL has a dirty secret, 11 AFL clubs around Australia use pokies to fund their footy clubs.The overall losses across Victoria in 2016-17 were $2.61 billion and $94 million of this was suffered at the 17 pokies venues owned 

or operated by Victorian-based AFL clubs.

Luckily, AFL clubs around Australia are wanting to get out of pokies and momentum is building fast! In 2018 so far, Melbourne Demons announced they're getting out of pokies and Greater Western Sydney Giants announced that they will be funding their club through early childcare centres rather than pokies. 

Adelaide Crows, Fremantle Dockers, Gold Coast Suns, West Coast Eagles, North Melbourne Roos & Sydney Swans are already out of pokies & don't rely on pokie venues to fund their clubs! Geelong announced last year that they’re in the process of getting out too! 

The AFL has subsequently launched “Project Fruity” to try and reduce pokies dependence. 

Momentum's building fast! We're also excited by the AFL chairman, Richard Goyder, publicly coming out as against pokies last year. We have a real opportunity to put the pieces together and get the AFL out of pokies this year!

You can read more about it in this editorial in The Age.


Alliance spokesman and director Tim Costello said:


“The people of Melton who frequent Hawthorn’s West Waters Hotel lost $12.43 million on addictive poker machines in 2016-17 which are propping up the wealthy AFL industry.” 

“Hawthorn and all other AFL clubs should get out of the pokies misery business and stop preying on vulnerable people in parts of Melbourne suffering above average stress and hardship.”

“Victorians concerned about gambling should think hard about taking out a second club membership with North Melbourne to voice their support for the Roos which have now been pokies-free for a decade without any other Victorian club following their honourable lead.”


2017 Pokies league ladder for Victorian-based AFL clubs




Amount people lost on Victorian-based AFL club pokies in 2015-16 and 2016-17

Machines owned

Gaming venues owned

2018 Status

1. Hawthorn

Up from $22.6m to $23.29m



Still the worst

2. Carlton

 Up from $17.03m to $17.6m



Still a pokie-club

3. Collingwood

Up from $11.53m to $12.24m



Still a pokie-club

4. Essendon

Down from $12.12m to $11.85



Still a pokie-club

5. Melbourne

Up from $10.23m to $10.3m



Now out of pokies!

6. Western Bulldogs

Up from $5.28m to $5.92m



Still a pokie-club

7. Richmond

Down from $5.77m to $5.4m



Still a pokie-club

8. Geelong

Down from $6.5m to $5.24m



Reducing pokie reliance!

9. St Kilda

Down from $2.25m to $2.11m



Still a pokie-club


Data not available



Still a pokie-club



1. Hawthorn: 2 venues and total losses up from $22.6m to $23.9. Remain top of the ladder

  • West Waters Hotel (Caroline Springs, City of Melton) jumped from $11.55m to $12.43m
  • Vegas at Waverley Gardens (Mulgrave, City of Monash) dropped from $11.04m to $10.86m

2. Carlton: 4 venues and total losses up from $17.03m to $17.6m. Remain second on ladder

  • Club Laverton (Laverton, Hobsons Bay): up from $5.7m to $6.27m
  • Manningham Club (Bulleen, Manningham): down from $4.4m to $4.35m
  • Royal Oak Richmond (Richmond, Yarra): up from $4.05m to $4.09m
  • The Vic Inn (Williamstown, Hobsons Bay): up from $2.82m to $2.9m

3. Collingwood: 2 venues with total losses up from $11.53m to $12.24m. Jump from 4th to 3rd

  • The Club (Caroline Springs, City of Melton): up from $6.6m to $7.38m
  • The Coach and Horses (Ringwood, City of Maroondah): down from $4.93m to $4.86m

4. Essendon: 2 venues with total losses down from $12.12m to $11.85m. Slip from 3rd to 4th.

  • Essendon Football and Community Club (Essendon, Moonee Valley): down from $6.3m to $6.17m
  • Melton Country Club (Melton, City of Melton): down from $5.75m to $5.68m

5. Melbourne: 2 venues with total losses up from $10.26m to $10.3m. NOW GETTING OUT OF POKIES!

  • Leighoak Club (Oakleigh, City of Monash): up from $7.63m to $7.74m
  • Bentleigh Club (Bentleigh, Glen Eira): down from $2.63m to $2.56m

6. Western Bulldogs: 2 venues with total losses up from $5.28m to $5.92m. Jump from 8th to 6th.

  • Club Leeds (Footscray, City of Maribyrnong): up from $3.6m to $3.8m
  • Peninsula Club (Dromana, Mornington Peninsula): up from $1.86m to $2.12m

7. Richmond: 1 venue with total losses down from $5.67m to $5.4m. Steady at 7th with Bulldogs leaping and Geelong falling back.

  • Wantirna Club (Wantirna, City of Knox): down from $5.67m to $5.4m.

8. Geelong: 2 venues to 1 with losses down from $6.5m to $5.24m. Slipped from 6th to 8thNOW GETTING OUT OF POKIES!

  • The Brook on Sneydes (Point Cook, City of Wyndham): up from $5.03m to $5.24m

9. St Kilda: 1 venue with total losses down from $2.22m to $2.11m. Retain wooden spoon.

  • St Kilda Social Club (Moorabbin, Kingston): down from $2.22m to $2.11m

10. North Melbourne: pokies free for a decade.