About - Alliance for Gambling Reform


What We Do - And Why!

It’s time to tackle one of Australia’s biggest causes of inequality and hardship.
The Alliance is a national advocacy organisation which works to prevent and minimize the harm from gambling. Our aim is to remove the shame that surrounds gambling addiction, have the problem treated as a public health issue, and achieve the legislative changes needed to protect our communities.
We bring together well over 60 organisations who share the objectives of preventing harm from gambling. The Alliance provides coordination, expert advice and practical resources to our supporter organisations, community groups and media. We are running campaigns to get the AFL and Woolies to divest from pokies, to encourage political action across the country, and to show community organisations how they can make change without waiting for politicians.
The Voices for Reform program offers people with a lived experience of the impact of gambling a chance to belong to a community working together to minimize harm.


Australians spend more per person on gambling than any other country in the world - almost double that of New Zealand.

Poker machines are the most harmful form of gambling, making up $11 billion of Australia’s total gambling losses in clubs and pubs alone.

Australians spend more money gambling than on other activities that can be addictive and dangerous including alcohol, tobacco and all illegal drugs. It is a major driver of household debt, and family and personal dysfunction.

The Australian gambling industry pocketed $24 billion dollars in 2017, largely from Australians who can least afford it. A complacent attitude to the gambling industry has resulted in few marketing, planning or technology constraints.

It’s time to tackle one of Australia’s biggest causes of inequality and hardship.

Some of our largest companies and investment funds have a vested interest in poker machine gambling. Governments want few restraints given that $5.5 billion flow into their coffers every year. This is a difficult problem to unlock. Many Australians have a stake in the future of the gambling industry through their superannuation, equity investments and participation in clubs and pubs.

Over the past twenty years this is an industry that has been unleashed on Australia, without reasonable regulatory controls or even a genuine community conversation.


Annual Reports

See what we've achieved as an organisation to reduce gambling harm in Australia.